Entrepreneurs Lauren Farquhar and Josh Jansen called on me to create a brand identity and business cards for their new business venture: Storied Homes. My work was inspired by their mission to remodel homes with character and uncover the stories they lost, so that new home owners can write the next chapter.
After rounds of exploration, the finished brand identity merges old and new with a modern, slightly abstract take on a traditional feather quill. Consistent line weights and angles create a simple but solid logo. This mark is versatile, and can be interpreted in multiple ways: as a 2-dimensional flat quill pointing downward into an open book. Or it can be seen is as a 3-dimensional multi-story building, poised atop a solid foundation.
This logo has the advantages of being simple, clean and recognizable, and works well in both large and small-scale applications.