To tell the story of FRCH’s internal brand launch, I designed, edited and created a motion piece that captures the energy of the initiative from start to finish. Spanning four months of work, this video is a concise representation of the comprehensive project and innovative approach to launching a new brand.
I was also involved with the implementation of the winning design challenge Framed at MidPoint. My role was primary designer responsible for the overall brand logo, print collateral, and environmental graphics.